TerreDelMito.it — a label that is already written

terredelmito.it

Three Italian words a winery, an olive mill or a tourism consortium could put on a label tomorrow: 'the lands of myth'. It fits everywhere the classical world is still in the ground — Sicily, Calabria, Campania, Puglia, the Magna Graecia coast — and it sells the story before it sells the product. Ready for a winery or a DOC consortium, an agriturismo group, an experiential travel operator, a cultural tourism brand or an olive oil producer. Evocative Italian phrases that are already a finished name, rather than a description, are the rarer half of the market.